The Leader's Guide to Storytelling:

The Leader's Guide to Storytelling:
Mastering the Art and Discipline of Business Narrative
A book by Steve Denning April 2005 by Jossey Bass

Steve Denning is an Australian who worked in the World Bank. The book is a comprehensive look at the role of storytelling in meeting the most important leadership challenges today, including motivate others to action, build trust in you, build trust in your company (branding), transmit your values, get others working together, share knowledge, tame the grapevine, create and share your vision, solve the paradox of innovation, and use narrative to transform your organization.

The Leader's Guide to Storytelling offers a detailed account of why each type of story works and how it works, with numerous examples from business settings of each type of story and practical templates so that to assist leaders to construct their own story.

For me, this book is full of gems and plain good advice. I found the first gem in the first page of the introduction. It opened me up to new possibilities for leadership. Denning writes “storytelling and leadership are both performance arts. They involve at least as much doing as thinking. In such matters, performers will always know more than they can tell”. http://www.stevedenning.com/